AI KAORIUM Makes Its Debut at London's Selfridges

SCENTMATIC Inc., a pioneer in fragrance digitization, unveiled its AI system, KAORIUM, during the launch of THAMEEN Fragrance's "Florentine Diamond" at Selfridges in London, UK. This significant event took place from June 5 to June 11, 2025, marking a major step in SCENTMATIC's global expansion and the debut of KAORIUM in the European market. Expansion into the UK Market The European fragrance market leads globally, with the UK projected to reach $2.82 billion by 2033. Recognizing the potential in this market, SCENTMATIC has been rapidly scaling its international presence. In May 2024, the company established its UK subsidiary, KAORIUM, appointing industry expert Ben Yanoushek as General Director. Official operations in the UK commenced on February 1, 2025, with the launch of the dedicated website, www.kaorium.com. Testing KAORIUM at the "Florentine Diamond" Launch The launch event for THAMEEN Fragrance’s "Florentine Diamond" served as the initial testing ground for KAORIUM. Held in a prestigious section of Selfridges’ beauty department, the event drew a large crowd. On the opening day, a special breakfast was organized at Selfridges’ "Brasserie of Light" for industry professionals and influencers. Guests had the opportunity to experience KAORIUM in individual sessions, highlighting its innovative capability to bridge the gap between scent and language. About THAMEEN Fragrance THAMEEN, a British niche perfume brand, means "precious" in Arabic. Drawing inspiration from rare precious stones, THAMEEN crafts exquisite, long-lasting fragrances using carefully selected, premium ingredients. What is KAORIUM? KAORIUM is SCENTMATIC's AI system designed to translate between fragrances and language. It can describe elusive scents using precise words and identify fragrances associated with specific terms. This unique interaction engages both hemispheres of the brain, unlocking new sensory experiences. KAORIUM has the potential to revolutionize various sectors, including perfumes, education, dining, and retail, by adding emotional value to user experiences. About SCENTMATIC Inc. Founded in 2019, SCENTMATIC is a commercial design cooperative focused on the "digitization of olfaction." By translating scents into language, the company aims to enhance human sensitivity and innovate across different industries. Representative: Toshiharu Kurisu Address: 3F, 4-22-7 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan URL: https://scentmatic.co.jp Note on Translation The text of this press release is a translation and should not be considered official. The only authoritative version of the press release is the original in Japanese. Any discrepancies should be resolved by referring to the source text. Additional News from SCENTMATIC Inc. For more updates and news from SCENTMATIC, visit their official website.