KAORIUM AI Debuts at THAMEEN Fragrance Launch in London's Selfridges

SCENTMATIC Inc., a leader in the digitization of aromas, introduced its groundbreaking AI-based system, KAORIUM, during the launch of THAMEEN Fragrance's latest product, "Florentine Diamond," held from June 5 to 11, 2025, at Selfridges department store in London, United Kingdom. This event marked a significant milestone in SCENTMATIC's global expansion strategy. Global Expansion: KAORIUM Launches in the UK The European fragrance market is the world's largest and is projected to reach $2.82 billion in the UK by 2033. Recognizing this lucrative opportunity, SCENTMATIC accelerated its international presence by establishing its subsidiary, KAORIUM, in London in May 2024. Ben Yanoushek, an industry expert, was appointed as the Managing Director. Official commercial operations in the UK commenced on February 1, 2025, with the launch of their dedicated website: www.kaorium.com. Testing KAORIUM at the "Florentine Diamond" Launch Event The "Florentine Diamond" launch by THAMEEN Fragrance was selected as the inaugural platform for KAORIUM. The prestigious launch took place in a high-end section of Selfridges' beauty salon, attracting a substantial number of visitors. On the first day, a special breakfast session for industry professionals and influencers was held at the "Brasserie of Light" at Selfridges. Guests experienced KAORIUM through personalized sessions, enabling them to witness firsthand its innovative capabilities in translating scents into language and vice versa. About THAMEEN Fragrance THAMEEN, a niche fragrance brand based in the UK, means "precious" in Arabic. Inspired by rare jewels, THAMEEN creates exquisite and long-lasting perfumes using meticulously chosen high-quality ingredients. Their new fragrance, "Florentine Diamond," reflects the brand's commitment to luxury and craftsmanship. What is KAORIUM? KAORIUM is SCENTMATIC's AI system designed to translate scents and languages into each other. It visualizes ephemeral olfactory impressions using words and identifies specific scents linked to certain words. This unique experience activates both hemispheres of the brain, leading to enhanced sensory perception and emotional connections. Beyond the fragrance industry, KAORIUM has applications in education, hospitality, and retail, offering a myriad of business opportunities. SCENTMATIC Inc. Overview Founded in 2019, SCENTMATIC is a design collective focused on the "digitization of olfaction." By integrating scents and language, the company aims to evolve human sensitivity and innovate across various sectors. Their mission is to add emotional value to everyday experiences through advanced technology and creative solutions. Launch of KAORIUM: Technical and Commercial Aspects At the "Florentine Diamond" launch event, guests had the opportunity to interact with KAORIUM through a series of personalized sessions. The system allowed users to input a scent and receive a detailed description in text form, or input a word and get a corresponding scent profile. This seamless translation between the olfactory and linguistic domains provided a novel and immersive sensory experience. During the event, THAMEEN Fragrance showcased "Florentine Diamond," which was described by KAORIUM using rich, evocative language that captured the essence of the fragrance. Visitors were particularly intrigued by how the AI system could break down complex scents into understandable and relatable terms, enhancing their appreciation and connection to the perfume. Future Prospects and Impact The successful debut of KAORIUM at Selfridges has generated significant interest among industry insiders and consumers alike. Experts believe that KAORIUM could revolutionize the way fragrances are marketed and experienced. By providing precise and personalized descriptions, the system can help brands connect more deeply with their customers and offer tailored recommendations. Additionally, the potential applications in other industries, such as education and retail, open up new avenues for growth and innovation. Ben Yanoushek, the Managing Director of KAORIUM, is confident that the UK will serve as a critical launchpad for the company's broader European expansion. He emphasized the importance of adapting the technology to local markets and cultures, ensuring that KAORIUM remains relevant and accessible to a diverse range of users. SCENTMATIC, under the leadership of Toshiharu Kurisu, continues to push the boundaries of what is possible with scent technology. Their dedication to blending cutting-edge AI with traditional olfactory expertise positions them as a frontrunner in the emerging field of digital scent. As the fragrance industry evolves, systems like KAORIUM represent a promising future where technology enhances creativity and emotional connection, driving consumer engagement and brand loyalty. With its robust technical foundation and strategic market positioning, SCENTMATIC is well-equipped to capitalize on the growing demand for digitally integrated sensory experiences.