Marchex Unveils AI-Powered Healthcare Solution to Deliver Deep Patient Insights and Accurate Marketing Attribution

Marchex (NASDAQ: MCHX), a leader in AI and conversational intelligence, has unveiled a new healthcare-focused AI solution designed to deliver comprehensive patient insights and enhance marketing attribution for health systems, large ambulatory care providers, and healthcare marketing organizations. The solution transforms unstructured patient conversations into structured, actionable intelligence, enabling organizations to better connect marketing investments to patient acquisition and revenue outcomes. As healthcare providers face increasing pressure to grow patient volume while managing complex operations and rising patient expectations, traditional tools like basic call transcripts and generic AI summaries fall short. Marchex’s new solution addresses this gap by leveraging advanced AI to analyze patient interactions across the care journey with greater speed, accuracy, and context. It identifies patient intent, prioritizes high-value appointment opportunities, and flags critical engagement challenges in real time. The platform delivers key capabilities including advanced conversation analytics, precise lead attribution, and validation of marketing performance. By converting voice and text interactions into trackable insights, it empowers healthcare teams to detect emerging trends, refine marketing strategies, and optimize return on ad spend. The solution also supports multi-location health systems by enabling consistent, data-driven decision-making across diverse care environments. “Marchex’s new healthcare solution delivers intelligence that truly understands patient communication across the entire care journey—faster and more accurately than ever before,” said Edwin Miller, CEO of Marchex. “We’re empowering healthcare leaders to act proactively at scale, whether managing a single clinic or a nationwide network, to boost patient satisfaction, improve operational efficiency, and accelerate sustainable growth.” Designed with real-world healthcare challenges in mind, the solution helps organizations prioritize high-impact actions, reduce missed opportunities, and strengthen patient engagement. It integrates seamlessly with existing marketing and operations workflows, providing prescriptive recommendations based on deep conversational insights. Healthcare organizations can now gain a clearer picture of which marketing efforts drive actual patient visits, enabling smarter budget allocation and campaign optimization. The platform also supports compliance and data privacy standards, ensuring sensitive patient information is handled securely. To learn more about Marchex’s AI-powered healthcare solutions, visit: https://www.marchex.com/solutions/healthcare/. About Marchex Marchex harnesses the power of AI and conversational intelligence to deliver actionable insights tied to prescriptive analytics, driving operational excellence and revenue growth. The company empowers sales, marketing, service, and executive teams across omnichannel environments to optimize the customer journey. With solutions tailored to leading B2B2C verticals, Marchex supports innovative brands in making data-informed decisions that drive strategic outcomes. For more information, visit http://www.marchex.com/, explore the company blog at www.marchex.com/blog, or follow @marchex on X (formerly Twitter) for updates on company developments and industry insights.