Measured Unveils New Omnichannel Media Plan Optimizer for Outcome-Driven Marketing Teams

Measured Launches Omnichannel Media Planning Tool Powered by Causal Media Mix Modeling AUSTIN, Texas--(BUSINESS WIRE)--Measured, a leader in marketing effectiveness solutions, has unveiled the latest version of its Media Plan Optimizer—a groundbreaking planning tool that transforms measurement into actionable strategies for outcome-driven marketing teams. This new iteration is the industry's first solution to enable marketers to scenario plan omnichannel media budgets directly against business outcomes. "Today’s enterprise marketers can’t afford guesswork or unreliable attribution. They need tools that are fast, flexible, and grounded in outcomes," said Trevor Testwride, CEO and Co-Founder of Measured. "Our omnichannel Media Plan Optimizer, powered by our proprietary triangulated measurement system, was designed to reflect how businesses actually plan, across teams, timeframes, and targets. By merging long-term strategy with real-time signals, we are equipping marketers with a smarter way to plan and a clearer path to achieving their goals." The Media Plan Optimizer is a flagship feature of the Measured platform, integrating the company’s advanced causality-focused Media Mix Modeling (MMM), incrementality testing, and attribution into a single, unified system. This approach addresses a long-standing challenge for marketers: connecting media investments to tangible business outcomes. Traditionally, marketers have relied on fragmented data, slow reporting, and correlation-based methods, which often lead to inaccurate or delayed insights. The Optimizer revolutionizes this process, reducing planning time from weeks to minutes. Key features of the Media Plan Optimizer include: Real-Time Forecasting: Marketers can now forecast outcomes against various metrics, including media spend, sales goals, and efficiency targets, in real time. Diminishing Response Curves: These curves account for media and non-media factors such as seasonality and ad stock, allowing for more accurate budget allocation and forecasting. Scenario Planner: The tool enables marketers to plan and forecast budgets across their entire omnichannel sales goals, providing precise recommendations for optimal spend. Integration with Existing Workflows: Marketing teams can seamlessly incorporate historical data and simulate future outcomes without the need for spreadsheets or isolated systems. The Optimizer also supports integration with in-house or third-party MMMs, and outputs generated plans into internal BI and reporting platforms. By grounding optimization in causal measurement, the Media Plan Optimizer delivers precise and reliable recommendations that help marketers link every dollar of media spend to actual business results. This fusion of long-term strategic planning with short-term performance indicators ensures that marketing teams can make informed decisions quickly and effectively. Since its founding in 2017, Measured has been trusted by enterprise brands to manage, test, plan, and optimize over $20 billion in full-funnel media investments. The company’s unique blend of expert analysis and sophisticated data triangulation helps marketers demonstrate the incremental value of their advertising and maximize return on investment (ROI) with unparalleled ease, accuracy, and efficiency. To learn more about the new Media Plan Optimizer, visit measured.com/media-plan-optimizer or contact your Measured customer service representative. About Measured Measured is an AI-powered marketing effectiveness platform that has earned the trust of enterprise brands since 2017. Its all-in-one platform enables marketers to manage, test, plan, and optimize over $20 billion in full-funnel media investments. By combining analyst-grade expertise with triangulated data, Measured helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched precision and efficiency. For more information, visit measured.com.