AI-driven ads to fuel $3.5 trillion growth in global entertainment and media by 2029, says PwC

Artificial intelligence is set to play a key role in driving revenue growth for the global entertainment and media industry, with projections showing it could reach $3.5 trillion by 2029, according to a report by PwC. The firm highlights that the increasing adoption of AI in advertising is a major factor behind this anticipated expansion. AI-powered tools are transforming how ads are created, targeted, and optimized, allowing for more personalized and effective campaigns. These technologies enable companies to analyze vast amounts of consumer data in real time, improving ad relevance and engagement. As a result, advertisers are seeing higher returns on investment, which in turn supports broader industry growth. PwC’s analysis suggests that AI is not only enhancing ad performance but also reshaping the overall media landscape. From automated content creation to dynamic ad placement, AI is being integrated across multiple facets of the entertainment and media sectors. This shift is particularly beneficial for digital platforms, where data-driven strategies are becoming essential for maintaining competitive advantage. The report also points to the growing demand for AI-driven advertising solutions as a key trend. Companies are increasingly leveraging machine learning algorithms to predict consumer behavior, streamline ad production, and reduce costs. This trend is expected to continue as more businesses seek to harness the power of AI to stay ahead in a rapidly evolving market. In addition to revenue growth, AI is also influencing how content is distributed and consumed. Personalized recommendations, AI-generated content, and smarter ad targeting are all contributing to a more efficient and user-focused industry. PwC believes these advancements will help the entertainment and media sector adapt to changing consumer preferences and technological developments. As AI continues to mature, its impact on advertising and media is likely to expand. The report underscores the need for industry players to invest in AI capabilities to remain relevant and competitive in the coming years. With the right strategies, AI could become a cornerstone of the industry’s future success.