Hyperscaler Cloud Marketplaces to Reach $163 Billion in Sales by 2030, Driven by AI and Enterprise Adoption

New research from Omdia reveals that enterprise software sales through hyperscaler cloud marketplaces—led by Amazon Web Services, Microsoft Azure, and Google Cloud—are projected to grow from $30 billion in 2024 to $163 billion by 2030. This significant expansion reflects a rising trend in enterprise procurement through cloud marketplaces, driven by the increasing adoption of cloud-native solutions and the rapid integration of agentic AI technologies. Omdia forecasts a five-year compound annual growth rate (CAGR) of 29.1% between 2025 and 2030, fueled by vendors across the IT industry, from established software providers to emerging AI startups, leveraging these platforms to reach global customers. The growth is particularly strong in AI-driven applications, including generative AI tools, intelligent automation, and AI agents, which are increasingly being sold and deployed through marketplace ecosystems. As enterprises seek faster, more scalable, and integrated solutions, hyperscaler marketplaces have become critical distribution channels, offering streamlined licensing, billing, and deployment models. The report also highlights that the dominance of AWS, Microsoft, and Google Cloud in this space is expected to continue, with each platform expanding its ecosystem of third-party applications, developer tools, and AI services. This shift underscores a broader transformation in how businesses acquire and consume software, with cloud marketplaces emerging as central hubs for innovation and digital transformation.