RSA Unveils New Innovations to Combat Scams and Secure Passwordless Environments at EIC 2025

RSA, a leading provider of cybersecurity solutions, unveiled groundbreaking innovations at the RSAC Conference 2025 in Riyadh, Saudi Arabia, and the EIC Conference 2025 in Berlin, Germany, aimed at defending against the latest AI-powered identity attacks and enhancing Identity Security Posture Management (ISPM) capabilities. These advancements are critical for organizations implementing passwordless strategies and maturing their Zero Trust architectures. At the RSAC Conference 2025, RSA introduced RSA® Help Desk Live Verify, a patent-pending feature designed to prevent social engineering and technical support scams. This bi-directional identity verification ensures that both users and IT personnel are verified, significantly reducing the risk of impersonation attacks. According to RSA, a comprehensive passwordless solution must cater to every user, use case, and environment, from cloud to on-premises, to truly fortify an organization's security posture. RSA's platform addresses this need through its extensive coverage and resilience against various threats such as malware, brute force attacks, phishing, and AI-based man-in-the-middle (AiTM) attacks. Key components include RSA® Mobile Lock, RSA® Risk AI, and the newly launched RSA Help Desk Live Verify, all integrated into RSA® ID Plus, the industry's most secure hybrid identity security platform. RSA CEO Rohit Ghai emphasized that off-the-shelf passwordless solutions are insufficient for high-security sectors like government agencies, financial services, and healthcare. He stressed that enterprises require robust, enterprise-grade passwordless authentication with built-in security and resilience. Jim Taylor, Chief Product and Technology Officer at RSA, highlighted that the platform's wide support for passwordless protocols and form factors, combined with deep security layers, offers unmatched protection and availability. Alaa Abdulnabi, RSA Senior Vice President & General Manager, International, further noted that failing to plan for comprehensive passwordless strategies in all environments and accounting for every threat is tantamount to planning to fail. RSA aims to help security-conscious organizations strengthen their identity security and stay ahead of emerging threats. During the EIC Conference 2025 in Berlin, RSA expanded its focus on ISPM by announcing new capabilities within the RSA® Governance & Lifecycle identity governance and administration (IGA) solution. These innovations aim to help enterprises proactively identify and resolve security risks across hybrid and cloud environments. The new AI-powered dashboards provide actionable insights into policy violations, excessive entitlements, orphaned accounts, and other critical vulnerabilities that can compromise security and compliance. RSA's ISPM capabilities go beyond mere risk identification; they recommend specific actions to address issues, enabling organizations to swiftly move from detection to resolution. Reactive identity security measures are no longer adequate in today's complex IT landscapes, which include cloud computing, remote work, and the proliferation of human and non-human identities. Rohit Ghai outlined that modern threats necessitate proactive solutions that can continuously assess risks and automate remediation processes. Jim Taylor added that identity teams often struggle with data overload, and RSA's advanced dashboards provide the clarity needed to prioritize actions and improve security. Alaa Abdulnabi stated that the new ISPM functionalities enhance RSA's ability to offer comprehensive tools and insights, crucial for high-security organizations in adhering to regulations and addressing operational challenges. Key benefits of the new RSA Governance & Lifecycle ISPM capabilities include unparalleled visibility into identity risks, actionable insights for all stakeholders, and easier, continuous compliance. The advanced dashboards offer a detailed overview of the entire environment, allowing organizations to secure resources and reduce their attack surface proactively. Visualized data helps administrators, business leaders, and executives coordinate and prioritize actions effectively. Additionally, the solution simplifies compliance by surfacing necessary evidence for audits, highlighting areas that need attention, and suggesting risk reduction strategies while supporting major compliance frameworks like GDPR, SOX, ISO 27001, and SOC 2. RSA's approach stands out in its flexibility and breadth of support, making it accessible across various deployment models, including cloud, on-premises, hybrid, and legacy systems. RSA continues to innovate with new features and enhancements, ensuring that its solutions remain relevant and effective in combating contemporary cyber threats. The company's commitment to comprehensive, secure, and resilient passwordless authentication and identity governance aligns with the evolving needs of high-security organizations. The new RSA Governance & Lifecycle ISPM capabilities and passwordless innovations were demonstrated at the conferences, with RSA representatives available for further discussions. Attendees had the opportunity to engage with RSA at Booth 7 in Berlin and attend presentations by RSA Field CTO International, Ingo Schubert, on cloud resilience and securing data in the cloud. Industry insiders have praised RSA's latest offerings for their forward-thinking approach and practical benefits. These innovations are seen as essential for organizations navigating the complexities of modern IT environments and facing escalating cybersecurity risks. RSA's comprehensive platform and strategic vision reaffirm its leadership in the identity security market, providing indispensable tools for managing and securing digital identities in a rapidly changing landscape. With over 9,000 high-security organizations trusting RSA, the company is well-positioned to continue driving the industry forward and setting new standards in identity and access management.