KIKO Milano Boosts UK E-Commerce Delivery Speed with New Dark Store and Logistics Reply’s Advanced WMS

KIKO Milano, a global cosmetics brand known for its high-quality and innovative beauty products, recently partnered with Logistics Reply, a subsidiary of the Reply group, to enhance its e-commerce operations in the UK market. This move comes as a response to the growing demand for online shopping and fast home delivery in the UK. To meet these challenges, KIKO opened a new dark store in London, a specialized retail distribution center dedicated to fulfilling online orders but not open to the public. The partnership involved the implementation of Logistics Reply's LEA Reply™ Warehouse Management System (WMS), a microservices-based solution that provides the flexibility needed to support various warehouse operations. From the project's inception to its successful launch, the entire process took just four months. KIKO's in-house team managed the dark store's operations, leading to significant improvements in delivery times and product availability across the region. Paul Devin, the Managing Director UK at KIKO, highlighted the importance of this initiative: "Our mission is to delight customers with innovative, high-quality products delivered with speed and reliability. This solution has allowed us to cut our e-commerce delivery times in half. The responsiveness, attention to our business needs, and ongoing support provided by Logistics Reply have been outstanding." The rapid and efficient setup of the dark store underscores KIKO's commitment to staying ahead in the competitive e-commerce landscape. LEA Reply™'s modular architecture played a pivotal role in the project's success. It allowed KIKO to activate only the necessary services, aligning perfectly with its operational requirements. This approach facilitated a smooth transition and ensured that the new dark store could start operating quickly while maintaining room for future expansion. Enrico Nebuloni, Executive Partner at Reply, emphasized the company's expertise: "Our deep understanding of e-commerce and flexible technology stack enabled us to deliver a tailored, high-performance solution. The success of this project is a testament to the strong collaboration between our teams in Italy and the UK and the combination of visionary leadership with scalable innovation." The implementation of the LEA Reply™ WMS brought several benefits to KIKO. Firstly, it improved inventory management, ensuring better product availability and reducing stockouts. Secondly, it accelerated order processing times, enhancing customer satisfaction through faster deliveries. The system also provided real-time data and analytics, helping KIKO make informed decisions and optimize its supply chain processes. This strategic partnership is part of KIKO’s broader digital transformation journey, which aims to improve operational efficiency and customer experience. By leveraging advanced logistics technology, KIKO is positioning itself to meet the evolving demands of the beauty market. The success of the dark store in London is expected to serve as a model for similar initiatives in other markets, further solidifying KIKO’s reputation as a forward-thinking brand. Industry insiders have praised the collaboration, noting that the integration of logistics and e-commerce technologies is crucial for brands to stay competitive in today's market. "The partnership between KIKO Milano and Logistics Reply is a prime example of how innovative solutions can address the challenges of e-commerce fulfillment," commented a logistics expert. "Their ability to deliver a custom solution in such a short timeframe is particularly impressive and sets a benchmark for the industry." KIKO Milano, founded in 1997 in Milan, has grown to become a leading force in the cosmetics industry, with over 1250 stores across 70 markets. The brand's focus on accessibility, quality, and innovation has resonated with beauty enthusiasts worldwide. Logistics Reply, with over 25 years of experience, specializes in transforming supply chains through advanced software solutions, integrating AI, smart robotics, and enhanced connectivity to optimize warehouse efficiency. For more insights into KIKO’s logistics evolution and Logistics Reply’s next-generation supply chain solutions, visit Delivering Beauty Faster: KIKO Milano’s Logistics Evolution. Reply Group, the parent company of Logistics Reply, is a network of specialized firms that supports major European industries in their digital transformation. With a strong presence in the telecom and media, banking and insurance, and public sectors, Reply offers a comprehensive suite of services including consulting, system integration, and digital services. Visit www.reply.com for more information.