Retailers selling base model RX 9070 GPUs at 22% markup compared to MSRP — 9070 XT now typically starts at $799

### Summary of News Article: Retail Price Inflation for Radeon RX 9070 and Radeon RX 9700 XT GPUs #### Core Events Retailers in the United States are selling base model Radeon RX 9070 and Radeon RX 9700 XT graphics cards at prices significantly higher than their Manufacturer Suggested Retail Price (MSRP). The Radeon RX 9070, which is intended to be sold at MSRP, is currently being offered with a markup ranging from 12% to 22%. Similarly, the Radeon RX 9700 XT, also set to be sold at MSRP, is now typically starting at $799, a price point that exceeds its intended retail value. This price inflation is occurring despite the official MSRP guidelines, and the situation is exacerbated by limited stock availability. #### Key Elements - **Key Events**: Significant markup on Radeon RX 9070 and Radeon RX 9700 XT GPUs. - **People**: Not specified, but involves retailers and consumers. - **Locations**: United States. - **Time Elements**: Current (as of the time of the article). #### Detailed Summary The latest news in the tech industry highlights a troubling trend for consumers looking to purchase new graphics cards. Specifically, the Radeon RX 9070 and Radeon RX 9700 XT, two highly anticipated graphics cards from AMD, are being sold by retailers in the United States at prices that far exceed their Manufacturer Suggested Retail Price (MSRP). The Radeon RX 9070, which was expected to be a competitive offering in the mid-range market, is now being sold with a markup ranging from 12% to 22% over its MSRP. This price increase is particularly significant as it represents a substantial financial burden for consumers who were hoping to purchase these cards at their intended retail value. Similarly, the Radeon RX 9700 XT, another high-performance graphics card, is now typically starting at $799, which is higher than its MSRP. The discrepancy between the MSRP and the actual retail prices is causing frustration among consumers who are finding it increasingly difficult to access these products at their expected cost. The issue of price inflation is further compounded by the limited availability of these graphics cards in stock. Many retailers are struggling to keep these GPUs on their shelves, leading to a scarcity that is driving prices even higher. This scarcity can be attributed to various factors, including supply chain issues, high demand, and possibly market speculation and scalping. For consumers, the combination of high markups and limited stock is creating a challenging environment. Those who were planning to upgrade their systems or purchase new gaming PCs may need to reconsider their budgets or look for alternative products. The situation is particularly frustrating for those who were expecting the Radeon RX 9070 and Radeon RX 9700 XT to offer a more affordable option in the market, especially when compared to their competitors from other brands. Industry analysts suggest that the price inflation and stock shortages may be temporary, but there is no clear timeline for when conditions will improve. Some consumers are turning to third-party marketplaces or waiting for potential future price drops, while others are exploring used or refurbished options. AMD, the manufacturer of these GPUs, has not yet commented on the issue, but the company may need to address the pricing and availability concerns to maintain consumer trust and satisfaction. In conclusion, the Radeon RX 9070 and Radeon RX 9700 XT graphics cards are currently facing significant price inflation in the U.S. market, with markups ranging from 12% to 22% over their MSRP. The scarcity of these products in stock is further driving up the prices, making it a challenging time for consumers looking to upgrade their hardware. The tech community is closely monitoring the situation, and it remains to be seen how AMD will respond to these market conditions.