Cognitiv Appoints Industry Veteran Michael Kassan to Board to Accelerate AI-Driven Advertising Growth

Cognitiv Appoints Industry Veteran Michael Kassan to Board of Directors NEW YORK – Cognitiv, a pioneering advanced performance company known for its deep learning capabilities, has announced the addition of Michael Kassan to its Board of Directors. This marks the company's first board appointment outside its founding and executive team, signaling a new phase of strategic expansion. “I am thrilled to welcome Michael Kassan to our Board of Directors,” stated Jeremy Fain, CEO and Co-founder of Cognitiv. “Michael is a rare leader who bridges the worlds of brands, media, and technology. His extensive experience and strategic insights will be invaluable as we continue to push the boundaries of advanced advertising. With brands increasingly turning to AI to drive meaningful business results, Michael’s industry relationships and visionary approach will help us break through the current digital performance plateau.” Michael Kassan, a well-known figure in the advertising and media sectors, brings a wealth of expertise to the table. In 2024, he founded 3C Ventures, a strategic advisory firm focused on fostering client growth through consulting, networking, and investment. Prior to this, he established MediaLink in 2003, which earned him the reputation as the "ultimate power broker" and a trusted advisor in the industry. Kassan has been repeatedly recognized by Ad Age as one of the top media executives in America, listed among AdWeek’s “Power 100,” and inducted into the American Advertising Federation’s Hall of Fame. “Artificial intelligence is reshaping the landscape of consumer engagement, and Cognitiv stands out as a true innovator in this field,” remarked Kassan. “For the last decade, I have observed Cognitiv’s remarkable journey, characterized by genuine advancements and a relentless focus on delivering value. In a sector often cluttered with hype and empty promises, Cognitiv shines with its clarity, credibility, and tangible results. The company’s rapid growth, particularly with the success of ContextGPT, underscores its commitment to addressing the real-world challenges faced by marketers. I am deeply honored to join Cognitiv’s Board and look forward to contributing to their mission of bringing intelligence to advertising.” Cognitiv, established in 2015, leverages cutting-edge AI technology and data science to predict consumer behavior with high precision. The company’s Deep Learning Advertising Platform offers marketers unparalleled flexibility, functioning as a dynamic deal through any DSP of choice, a managed service DSP, or via its innovative ContextGPT product. Cognitiv’s goal is to serve as the brain behind brands, enabling them to form more meaningful and effective connections with consumers at scale. About Cognitiv Cognitiv is a leading advanced performance partner powered by deep learning. By harnessing AI and data science, Cognitiv enhances the accuracy and nuance in predicting consumer behavior, allowing brands to engage with their audience in more precise, relevant, and impactful ways. The company’s Deep Learning Advertising Platform supports marketers through various deployment options, including dynamic deals, managed services, and the ContextGPT product. Cognitiv is dedicated to elevating the role of intelligence in advertising, ensuring that technology meets the practical needs of the marketing world.