Apple und Google festigen ihre Such-Allianz trotz Antitrust-Prüfung
Eddy Cue, Apple’s senior vice president of services, has emerged as a pivotal figure in the ongoing battle over digital competition, thanks to his influential testimony in Google’s antitrust trial. As the architect of Apple’s lucrative partnership with Google—under which Google pays billions annually to remain the default search engine in Safari—Cue argued that disrupting this arrangement would harm innovation, particularly at Apple. His testimony, emphasizing that the rise of AI-driven search competitors like OpenAI and Perplexity has fundamentally altered the market landscape, directly echoed Judge Amit Mehta’s recent ruling. Mehta concluded that while Google’s default payments do skew the search market in its favor, banning them would inflict severe downstream consequences, including reduced product development at Apple, which relies on these payments for roughly 15% of its annual profits. The judge also pointed to the rapid influx of capital and innovation in generative AI as evidence of emerging competition, suggesting that Google may not be able to indefinitely outbid rivals. The ruling is a major win for the tech duopoly, reinforcing a decades-old symbiotic relationship where Apple benefits from stable, high-margin revenue while Google secures unparalleled access to one of the most valuable user bases in the world. What’s more striking is the timing: just hours after the decision, Apple confirmed it is now collaborating with Google to integrate Gemini, Google’s AI model, into Siri’s upcoming AI-powered search engine. This move, long delayed due to regulatory and optics concerns, is now cleared by the court’s decision. It underscores how the status quo is not only preserved but actively expanded into the AI era, with Apple leveraging its distribution power to partner with Google without needing to build or acquire rival AI infrastructure. Meanwhile, OpenAI’s recent $10.3 billion employee tender offer—allowing long-term staff to sell up to $30 million in shares—signals immense confidence in the company’s future. The influx of former Facebook leaders like Vijaye Raji and Srinivas Narayanan into OpenAI’s C-suite further mirrors the tech elite’s return to high-stakes AI development, drawing parallels to Facebook’s mid-2010s golden era. Yet, this resurgence also highlights a growing concentration of power: Apple, Google, and OpenAI are now forming a new alliance of influence, with distribution, data, and capital all flowing through a handful of dominant players. Industry analysts at MoffettNathanson describe the outcome as a “home run for the status quo,” noting that while competition is increasing, it’s happening on the terms of the existing giants. For now, Google and Apple remain entrenched, with their financial and strategic alliance poised to shape the future of AI search. The real risk lies not in competition, but in the continued entrenchment of two de facto monopolies that profit from each other’s dominance—leaving smaller innovators and consumers at a disadvantage.
