In November 2025, New York City transforms into a dynamic canvas for collective imagination through “Imagine If…”, a groundbreaking collaboration between Google DeepMind and OUTFRONT. The initiative invites residents across all five boroughs to submit their most visionary ideas for the city—ranging from skyscrapers turned vertical farms to neon-lit brownstones in Brooklyn—via QR codes on digital transit screens. These submissions are then brought to life by five local artists, each representing a borough, who use Google’s generative AI tools, including Veo and Nano Banana, to create immersive video artworks. The project turns the MTA’s subway network into a temporary, city-wide gallery, with artworks displayed on thousands of digital screens over four weeks. The campaign culminates on December 14 in Times Square, where the most compelling visions will be showcased on OUTFRONT’s iconic screens, celebrating the fusion of community dreams and AI-powered creativity. Each artist contributes a distinct voice: Ariana Cimino from Staten Island infuses her illustrations with joyful color and whimsical canine motifs; Jeff Wave in Queens merges music, architecture, and storytelling through futuristic yet accessible multimedia installations; Lauren Camara from the Bronx crafts intricate paper portraits that elevate everyday moments into poetic narratives; Molly Goldfarb in Manhattan blends pop and punk aesthetics in vibrant, energetic paintings and digital works; and Subway Doodle from Brooklyn transforms subway rides into surreal, playful encounters with his signature blue creatures. Together, they embody New York’s diverse creative spirit while demonstrating how generative AI can amplify human imagination at scale. The project not only showcases technological innovation but also fosters civic engagement, inviting ordinary citizens to co-create art with professionals. By democratizing access to AI tools via the Gemini app, Google enables anyone—regardless of location—to experiment with their own visions using Veo and Nano Banana. This blend of grassroots participation and cutting-edge AI underscores a broader shift in creative industries: collaboration between humans and machines as equals in artistic expression. Industry experts applaud the initiative as a milestone in public-facing AI art. “This is not just a tech demo—it’s a cultural moment,” said a curator at the New Museum. “It proves that generative AI, when guided by human context and local identity, can deepen community connection and inspire new forms of public art.” Google DeepMind’s role in enabling such projects highlights its growing focus on ethical, inclusive AI applications. With Veo already recognized for high-fidelity video generation and Nano Banana for its lightweight, accessible design, the tools are increasingly becoming essential for artists and creators worldwide. The success of “Imagine If…” may well set a precedent for future urban art initiatives, proving that when technology serves imagination, cities become living stories.