Meta in Talks for Exclusive VR Content Deals with Disney and A24 for New Lightweight Headset

According to a recent report by The Wall Street Journal, Meta is in discussions with major entertainment companies Disney and A24 to secure exclusive streaming content for an upcoming virtual reality (VR) headset. The new device, codenamed "Loma," is described as a lightweight, glasses-like headset paired with an external compute puck that users can slip into their pocket. This design is reminiscent of another Meta project known as the "Puffin" headset, which is also reportedly under development. The Puffin headset has been described by UploadVR as an extremely light, open-periphery device connected to a tethered compute puck. It's possible that Loma and Puffin are either the same project or that one will evolve into the other. Meta’s chief technology officer, Andrew "Boz" Bosworth, has previously stated that the company frequently develops multiple prototypes, many of which never reach the market. Following the publication of the WSJ report, Bosworth reiterated this point, emphasizing that public speculation based on rumors or single decisions often fails to capture the full picture of the company's R&D efforts. Bosworth’s comments suggest that both Loma and Puffin could be among several prototypes currently being explored. The strategy behind securing exclusive content is clear: Meta aims to differentiate its new headset from competitors and offer users unique experiences that cannot be found elsewhere. Exclusive content can be a powerful draw, especially in a market where VR devices are becoming increasingly sophisticated and competitive. In terms of pricing, the WSJ report indicates that the Loma headset will likely cost more than the current $300 starting price of the Quest series but less than the $3,500 base price of Apple’s Vision Pro. This middle-ground pricing strategy suggests that Meta is positioning Loma as a premium offering, though not at the ultra-high end of the market. If successful, the exclusive content deals could help Meta attract a broader range of consumers and professionals who are looking for a high-quality VR experience. The development of the Loma headset, along with ongoing discussions with content providers, underscores Meta’s commitment to advancing the VR market. By combining cutting-edge technology with engaging content, Meta hopes to create a compelling ecosystem that will drive adoption and foster long-term user engagement. Whether Loma or Puffin ultimately makes it to market, the company’s efforts highlight its dedication to innovation and its strategic focus on building a robust VR platform.